The Doodle Girls

I contributed to the development of the visual identity for The Doodle Girls, an interactive art experience focused on creativity, connection, and community.
I also developed and prototyped the original doodle illustration style used for the experience, along with the logo system and a flexible collection of custom illustrations and event artwork.

My work included logo design, custom doodle illustrations, event-specific frames, social media graphics, marketing materials, pricing guides, reusable templates, and
digital concepts. I focused on creating a playful and cohesive visual system that could adapt across different events and print platforms.

Live Illustration

A big part of the Doodle Girls experience was creating illustrations live for guests. I developed a doodle style that was simple enough to draw quickly while still feeling playful, expressive, and recognizable. Each piece was drawn in the moment and personalized to the guest, which made the
artwork a full part of the experience!

Print Work